From a public legal guide to a helpful next step

JurisDATA began with a simple belief shared by my partner Alice, who is a lawyer, and me: the law should not feel out of reach for people who need it.

In Colombia, defending yourself or even understanding your options can be difficult. Legal language is dense, trustworthy help can be hard to find, and many people do not know where to start. We wanted to make that first step easier.

A guide that found its audience

We started by publishing plain-language guides about specific situations, free legal help, and the options people could explore. One article about photo-enforced traffic tickets rose to the top of relevant Google searches, and people began writing to us because they wanted to understand their own situation.

A useful article was no longer enough. Each person had different details, a different record, and different questions. We needed a way to help without asking a small team to repeat the same browser checks, data entry, and follow-up thousands of times.

Turning interest into a useful next step

A person could share the basic information needed to begin. The system retrieved the available public record, kept the result connected to the right person, and sent an approved next step through WhatsApp or email.

The workflow connected Make, SIMIT retrieval through Bright Data, Airtable, Fluent CRM, Hookdeck, Twilio, and email. The important part was not the list of tools. It was making the handoff between them feel simple to the person asking for help.

Keeping the system careful

The workflow treated a returned record and a no-record result as different, valid outcomes. It looked for an existing person and record before creating another one. A missing record did not become a confident answer, and an automated message did not become legal advice.

Meeting people where they already were

For many people, WhatsApp was the easiest channel. A second workflow received an approved classification, checked and normalised a usable phone number for Colombia, and sent the corresponding message. The automation handled the repeatable work while the legal content and decision criteria stayed with the people responsible for them.

What changed

Over time, the workflow helped more than 50,000 people move from a general search result to case-specific information and a clearer next step. That number represents people who were looking for a starting point, not a growth metric.

The work taught me that good automation is not only about removing manual work. In the right setting, it can create enough space for a small team to be more present where human judgment matters most.

A note on scope

These screenshots show the systems as they were used at the time. This case study describes their purpose and operating context; it is not legal advice.